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We helped out with a little help from our friends

Rhonda Smith, President and Creative Director
July 7, 2015
by Rhonda Smith, President and Creative Director | 0 comments

As a community-minded company, we wanted to figure out a way to bring everyone on Maynard Drive together, all while doing some good for the community. Well, we found a way, with the help of the Mahwah Center for Food Action – and with a little help from our friends.

During the week of June 22-26, our corporate neighbors worked to fill the food drive boxes with non-perishable goods and personal hygiene products. What a turnout! Each company was so enthusiastic, helpful, and appreciative. Participants included Amica Mutual Insurance Co., Daimler, First Franchise Capital, GE Healthcare, Lexmark, NUS Consulting Group, Café Amore, and Seix Investment Advisors LLC. Thanks to all our corporate neighbors who helped us help our community. Continue Reading →

Facebook’s new features for businesses – F8 Conference

Priyanka Shitole, Technology Director
March 26, 2015
by Priyanka Shitole, Technology Director | 0 comments

Facebook has introduced some new features on March 25-26, 2015 at the F8 Conference. As predicted in previous annual conferences, Facebook wants to grab YouTube’s market share and become a leading video service provider. Facebook is also aggressively updating its systems to offer more features for enterprises so that they can use Facebook as a tool to attract millennials and reach a broader audience. Most of the new features are geared towards businesses and focus on bring them closer to their customers. By letting users connect directly, businesses will focus on customer value creation and customer experiences. Facebook will allow businesses to emphasize customer insights on every step. Businesses can rely on Facebook for successful outside-in strategies.

  1. Embeddable Video Player: In pursuit of becoming the biggest video platform, Facebook has opened its doors to users. Now they can copy videos from their timeline and embed them on their websites. Facebook will also provide detailed insights for video publishers such as data and statistics on video embeds, and video views outside of Facebook.1 This will result in Continue Reading →

7 Time Management Strategies for the Young Professional

Jack Loftus, Marketing Intern
November 14, 2014
by Jack Loftus, Marketing Intern | 1 Comment

The advertising industry is all about the grind. Pressure, deadlines, stress, you name it, and it’s part of what makes this industry so competitive and definitely not for the weak-willed. It’s not your typical nine to five, and you usually don’t punch the clock. Your project is your schedule, and you don’t quit until it’s done.

If the advertising industry has shown us anything about the grind, it’s definitely reflected in AMC’s “The Pitch.” There will always be another project. There will always be more late nights and long weeks. But how does a small agency stay afloat when every project means all hands on deck? Here are a few time management strategies that help them turn out gem after gem with their limited time and resources: Continue Reading →

Culture Shock – The Truth Behind Advertising Agencies

Jack Loftus, Marketing Intern
August 1, 2014
by Jack Loftus, Marketing Intern | 3 Comments

As a student in the marketing and communication field, I have spent my days in school being fed horror stories about agency life. The media portrays the advertising industry as a cut-throat world, full of superficial, conniving coworkers and manipulative, heavy-handed management. Without personal experience, I had no other point of view until my former classmates took off for NYC and their shot at success in the industry. They returned with tales of their own, warning, “It’s tough out there. Agency life is no joke.” No longer just worried but plain intimidated, I accepted an internship opportunity at a small advertising agency in New Jersey. Prepared for the worst and praying for the tolerable, what I found when I walked through the doors at Words and Pictures was drastically different than anything I had imagined.
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SEO 101 for Managers and Business Owners – Part 3: Panda, Penguin, Hummingbird

Priyanka Shitole, Technology Director
June 16, 2014
by Priyanka Shitole, Technology Director | 0 comments
SEO 101 for Managers and Business Owners – Part 3: Panda, Penguin, Hummingbird - Priyanka Shitole

As we know, Google changes its search algorithm hundreds of times each year, although most of these changes are pretty minor. However, some of them change the way businesses are accustomed of doing SEO. Let’s see the recent ones:

 PandaPenguinHummingbird
ReleasedFeb 23, 2011
(Last updated in 2014)
April 24, 2012
(Last updated in 2013)
August 2013
IntentionsTarget websites with low-quality content and sites with high ad-to-content ratiosTarget sites that do not follow Google guidelines and spam Google for rankingDisplay search results based on user's actual search intent behind the keywords
ImpactDisplay websites with low-quality content lower in the search resultsDisplay spam website lower in search results or ban it all togetherFilter and show more relevant websites

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SEO 101 for Managers and Business Owners – Part 2: Myths

Priyanka Shitole, Technology Director
June 9, 2014
by Priyanka Shitole, Technology Director | 0 comments
SEO 101 for Managers and Business Owners – Part 2: Myths - Priyanka Shitole

With Google changing its algorithm quite often and lots of conflicting information on the Internet, it’s hard for managers and business owners to know how to manage their SEO effectively. They need to be very cautious of how various factors affect their SEO value.

  1. Myth 1 – SEO is all about position on search engine results page (SERP). While a website appearing at the top on SERP seems to be doing well, it is not necessarily generating business. Rank can be improved for a certain keyword and get lot of traffic. But if the site does not have relevant content, then search engines will degrade your website rank over the time. Continue Reading →

SEO 101 for Managers and Business Owners – Part 1

Priyanka Shitole, Technology Director
May 12, 2014
by Priyanka Shitole, Technology Director | 0 comments
SEO 101 for Managers and Business Owners - Priyanka Shitole

In talking with many managers and business owners about SEO (Search Engine Optimization), it occurred to me that most of them think SEO is merely the use of h1 tags and plenty of relevant keywords in the body copy of their websites. But that is not the complete picture of how search engines perceive websites to be search-engine “friendly” or optimized. SEO is a process, and a long one, of getting traffic to the websites from search engines in “organic,” “natural” and “free” ways. The major search engines deliver results based on relevance of search terms and content found on the websites.
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Advertising with Attitude

James Miller, Junior Marketing Associate
April 7, 2014
by James Miller, Junior Marketing Associate | 0 comments
Advertising with Attitude

In this day and age of online media, cookies, click-throughs, and tracking customer characteristics and tendencies all in order to influence them towards a product or a brand, have we lost touch? Every day people are barraged with cookie-cutter online ads, banners boasting free shipping, splash pages getting in the way of that interesting article, rich media begging for interaction, and video commercials interrupting their favorite streaming show. That’s why advertising and marketing campaigns that are different, funny, or maybe even a little controversial can be a breath of fresh air to a consumer.

As a Bergen County local, over the years I have noticed some very refreshing advertising with some great attitude. Of all the places, the Hillsdale Public Library caught my eye time and time again with a simple plastic lawn sign and a whole lot of attitude and wit. Continue Reading →

The Power of Content Marketing

Priyanka Shitole, Technology Director
January 21, 2014
by Priyanka Shitole, Technology Director | 0 comments
Power of Content Marketing - Priyanka Shitole

It has been a long and ever-lasting debate – whether marketers should focus on quantity or quality of the content. It would be ideal to balance the two. Search engines like Google and its frequently changing algorithms have a stand on content creation. One of the SEO tactics is to produce fresh content, whereas recent algorithm updates demand unique and relevant content to all marketing efforts. While both of these strategies have their merits, the real challenge lies more in distributing the content than in creating it. Content marketing facilitates the delivery of content and brand values through the website and distribution channels, therefore, marketers should concentrate on the content distribution plans along with strategic content creation.
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Challenges and Opportunities with the “New and Improved” Gmail Inbox

Priyanka Shitole, Technology Director
August 13, 2013
by Priyanka Shitole, Technology Director | 0 comments
“New and Improved” Gmail Inbox - Priyanka Shitole

A few weeks ago, when I saw my Gmail inbox updated with two new additional tabs, I got very excited to know that all the “not-so-important” emails (primarily promotional emails) were automatically placed in the Promotions tab. I was impressed to see the thoughtful sorting of my emails. Gmail was saving me time. But my excitement lasted only for a week or two, when I noticed some of the promotions I cared about were placed in the Promotional tab, and I did not see them until they had expired.

Is this new Gmail inbox bad news for companies trying to reach its consumer base through email marketing? In the short term – maybe. But in the long run – it also presents an opportunity. Continue Reading →